Target Market Strategy Based on your analysis of the market data and a comprehensive understanding of the customer and b
Posted: Fri May 20, 2022 9:15 am
Target Market Strategy
Based on your analysis of the market data and a comprehensive
understanding of the customer and buying processes, write a 2-3
page description of the major segments of the market and the
specific target market segment you have chosen to serve. Be sure to
include a discussion of demographic and psychographic factors if
you are targeting a consumer segment, or for business targets, a
discussion of whether you are serving a producer, reseller,
institution, or government unit. Include your reasons for
concluding that this is the target market segment that is most
likely to be served profitably by your firm.
Based on your analysis of the market data and a comprehensive
understanding of the customer and buying processes, write a 2-3
page description of the major segments of the market and the
specific target market segment you have chosen to serve. Be sure to
include a discussion of demographic and psychographic factors if
you are targeting a consumer segment, or for business targets, a
discussion of whether you are serving a producer, reseller,
institution, or government unit. Include your reasons for
concluding that this is the target market segment that is most
likely to be served profitably by your firm.