Target Market Strategy Based on your analysis of the market data and a comprehensive understanding of the customer and b

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Target Market Strategy
Based on your analysis of the market data and a comprehensive
understanding of the customer and buying processes, write a 2-3
page description of the major segments of the market and the
specific target market segment you have chosen to serve. Be sure to
include a discussion of demographic and psychographic factors if
you are targeting a consumer segment, or for business targets, a
discussion of whether you are serving a producer, reseller,
institution, or government unit. Include your reasons for
concluding that this is the target market segment that is most
likely to be served profitably by your firm.