Case Study #2—Baidu’s Business Model and Its Evolution Read the Baidu case study located in the section titled Case Stud

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Case Study #2—Baidu’s Business Model and Its Evolution Read the
Baidu case study located in the section titled Case Studies in your
textbook concerning the following situation: Co-founded by Li and
his friend Eric Xu in 2000, Baidu was China’s first home-grown
search engine and was created with the mission of providing the
best way for people to find information. The company offered a
broad range of products and services including search services,
Online-to-Offline (O2O) services, and an online video platform.
Baidu’s investments in technology along with its focus on local
content helped it maintain a dominant position in the rapidly
growing search engine market in China. In order to establish a
global footprint, Baidu forayed into emerging markets such as
Brazil, Indonesia, Japan, Egypt, India, and Thailand where Internet
usage continued to climb. As of July 2016, Baidu commanded over 80%
of the Chinese search market, and was among the world’s top five
search engines in terms of market share. In May 2016, Baidu planned
to overhaul its business model from a search-oriented model to one
based on Artificial Intelligence (AI) due to a slowing revenue
growth in its core search business. The company planned to focus on
developing products in areas such as automatic translation, voice
search, and driverless vehicles. Li also planned to emphasize user
experience over income and set up a department to root out any
behavior that might hurt user experience. Li had a tough task on
his hands and analysts were waiting to see how he would navigate
the challenges faced by Baidu. The following points are to guide a
review and discussion of some important concepts. • Review Baidu’s
general environment segments and elements and describe in detail
all the elements associated with this segment. Include three to
four perspectives of the general environment. • What are the
segments in the general environment that relate to Baidu’s
situation? Be specific. Provide examples and details. • Analyze
Baidu’s intended international corporate-level strategy. How was it
strategized and what led to these countries of interest? • Identify
Baidu’s current challenges. Based on your analysis, what additional
recommendations would you make to help Baidu achieve its goals? •
Discuss the uncertainties and risks of doing business in different
regions throughout the world.