Information about the product Product information Brand name Provide each year plan goal (e.g., 1st year, 2nd year, a

[answerhappygod]

Information about the product

Product information
Brand name


Provide each year plan goal (e.g., 1st year, 2nd year, and 3rd
year)
Select one new country market for future market
development.
Select one existing country for further market
penetration.
Select one existing country for future divestment (exit).
Your selection criteria (Review Chapters 6, 12).
Assess the social and cultural proximity (Review chapter
4).
For the new country to enter, choose the most appropriate
market-entry strategy. Explain your reasoning (Review Chapters 8.
9).
Choose the most appropriate of the four global product-planning
strategic alternatives. Explain your choice (Review Chapter
10).
Based on the above and your brand’s environmental sensitivity,
propose the degree of standardization for each of the following
global strategy elements, explaining any specific local
adaptations: Include graphical elements when necessary to convey
information, such as tables, graphs, and charts.

Positioning (Ch. 7)
Brand Name (Ch. 10)
Packaging/Product Design and Features (Ch. 10)
Advertising Strategy (Ch. 13, 14).


Include graphical elements when necessary to convey
information, such as tables, graphs, and charts.