If a locally based manufacturing firm with sales of $350 million decided to enter the EU market by setting up operations
Posted: Fri May 20, 2022 7:35 am
If a locally based manufacturing firm with sales of $350 million
decided to enter the EU market by setting up operations in France,
which orientation would be the most effective: ethnocentric,
polycentric, regiocentric, or geocentric? Why?
Reference:
Luthans, F. & Doh, J. P. (2021). International Management
Culture, strategy, and behavior (11th ed.). New York: McGraw-Hill
Education
decided to enter the EU market by setting up operations in France,
which orientation would be the most effective: ethnocentric,
polycentric, regiocentric, or geocentric? Why?
Reference:
Luthans, F. & Doh, J. P. (2021). International Management
Culture, strategy, and behavior (11th ed.). New York: McGraw-Hill
Education