C-250 Part 4: Case Studies CASE 19 SIvey Publishing Tim Hortons Inc. It would be a year of dramatic change for Tim Horto

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C 250 Part 4 Case Studies Case 19 Sivey Publishing Tim Hortons Inc It Would Be A Year Of Dramatic Change For Tim Horto 1 (78.29 KiB) Viewed 39 times

C-250 Part 4: Case Studies CASE 19 SIvey Publishing Tim Hortons Inc. It would be a year of dramatic change for Tim Hortons Inc. On August 26, 2014, the company's board of directors had agreed to be acquired by G; Capital, the investment firm that owned Burger King. The new company would become the third largest fast food restaurant chain in the world with 18,000 locations in 98 countries and com bined international sales of 533 billion dollars. The new company would be headquartered in Oakville, Ontario, Canada and largely operale as two separate entities The deal still had to be approved by Tim Hortons shareholders and potentially by Canadian and American regulatory authorities. It was believed that this deal would help Tim Hortons with its plans for tnterna tional expansion. 303 had been an ambitious year. Tim Hortons had opened 26 new locations and refreshed more than 300 existing locations in Canada and the United States. While Tim Hortons was almost synony mous with the Canadian identity its brand and products were far less known outside of Canada borders to hit ambitious growth targets,ternational espansion was a musand Burger Kings global experience could provide expert advice. Marc Caina. Tim Hortons president and chief executive Office CEO Com in 2014, up 3.6 percent from 2013. While this would be the fifth consecutive year of real growth, it was lower than expected for post-recession recovery. The restau rant industry's share of the overall food dollar was up to 47 percent, almost double the 25 percent it held in 1995 It was expected to employ 13,5 million people in 2014. The industry was highly fragmented, with the so largest com panies accounting for only 20 percent of the revenue. In Canada, revenues from commercial food service were projected to be 5575 billion in 2014, an increase of +7 percent over 2013. Growth was expected to come from higher average bills rather than from additional food traffic in restaurants in 2012, there were approximately 1.1 mil lion employees in the Canadian restaurant industry at more than 81.000 restaurants, bars and catering businesses The restaurant industry in North America was divided into two categories full service and limited ser Vice Full service included family casual and fine dining where patrons would be seated and food was ordered an the table. Customers paid after eating, and the average bill was the highest for any of the segments at 13.66 in 2011 Full service dining restaurants incorporated all