Some firms monitor the integrity of their brands through brand
management, which is a programme used to manage and protect the
image and value of an organization’s brand name in consumers’
minds.
You had been promoted as a marketer for Lim Kok Wing Fashion
shop. Describe FOUR (4) strategies on promoting the brand
to the market.
Some firms monitor the integrity of their brands through brand management, which is a programme used to manage and prote
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