ų Case is "The Need for Integrated Marketing Communications” Key Questions: • Briefly discuss similarity and differentia
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ų Case is "The Need for Integrated Marketing Communications” Key Questions: • Briefly discuss similarity and differentia
Questions: • Briefly discuss similarity and differentiation of traditional promotional mix and Integrated Marketing Communication (IMC) Describe why Integrated Marketing Communication (IMC) strategy is more important in the recent digital-oriented environment such as online, social, and mobile media. .
ų Case is "The Need for Integrated Marketing Communications” Key