Key Questions: • Describe how major companies use social media and mobile marketing to engage consumers and create brand
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Key Questions: • Describe how major companies use social media and mobile marketing to engage consumers and create brand
Questions: • Describe how major companies use social media and mobile marketing to engage consumers and create brand community with some examples (choose company that you like and provide examples how they utilize social media and mobile marketing) Case 4. Promotion Mix - Integrated Marketing Communications (IMC) (0.414)
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