6. Shaping occurs by having the reinforcement after the behavior occurs. 7. Opinion leaders are considered one of many formal sources of word of mouth. 8. Viral marketing has some challenges due to the mass amount of clutter in email. Consumers get so many messages; it is often hard for them to decide which ones are worth forwarding to their friends.
Join a community of subject matter experts. Register for FREE to view solutions, replies, and use search function. Request answer by replying!