Question 14 (2 points) The dollar amount attributed to the value of the brand, based on all the intangible qualities tha

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Question 14 2 Points The Dollar Amount Attributed To The Value Of The Brand Based On All The Intangible Qualities Tha 1 (32.19 KiB) Viewed 91 times

Question 14 2 Points The Dollar Amount Attributed To The Value Of The Brand Based On All The Intangible Qualities Tha 2 (28.8 KiB) Viewed 91 times

Question 14 2 Points The Dollar Amount Attributed To The Value Of The Brand Based On All The Intangible Qualities Tha 3 (29.17 KiB) Viewed 91 times

Question 14 (2 points) The dollar amount attributed to the value of the brand, based on all the intangible qualities that create that value is called ? Brand logo 12 Brand equity 15 Customer equity brand value
Question 11 (1 point) A firm can obtain new products in two ways. One is through acquisition-by buying a whole company, a patent, or a license to produce someone else's product. The other is through the firm's own new-product development efforts True False
5 Question 8 (1 point) what influences the consumer behavior ? o social factor 2 O personal factor 5 O cultural factor all of the above