1. What are the different levels of a product? Explain with a suitable example
2. Explain the decisions taken for an individual product.
3. Discuss the characteristics of a service that differentiates it from a product.
4. Suggest the criteria’s while selecting a brand name.
5. Explain the four strategies for developing a strong brand with the help of suitable examples.
1. What are the different levels of a product? Explain with a suitable example 2. Explain the decisions taken for an ind
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