11. A feasibility analysis is the process of determining if a business idea is viable. The feasibility analysis step, al

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11. A feasibility analysis is the process of determining if a
business idea is viable. The feasibility analysis step, along with
the idea screening step, is
Group of answer choices
(a) Investigative in nature and is designed to critically assess
the merits of a business idea before producing a business plan.
(b) Exploratory in nature and is designed to critically assess
the weaknesses of a business idea before producing a business
plan.
(c) Probing in nature and is designed to critically assess the
loopholes of a business idea before producing a business plan.
(d) Tentative in nature and is designed to critically assess the
downsides of a business idea before producing a business plan.
Flag question: Question 12
Question 122 pts
Primary and secondary research is needed
for a complete feasibility analysis.
Group of answer choices
(a) Secondary research is collected by the individual conducting
the analysis, whereas primary research probes data that has already
been collected.
(b) Primary research is collected by the individual conducting
the analysis, whereas secondary research probes data that has
already been collected.
(c) Individual research is collected by the individual
conducting the analysis, whereas internet research probes data that
has already been collected.
(d) World Wide Web research is collected by the individual
conducting the analysis, whereas library research probes data that
has already been collected.
Flag question: Question 13
Question 132 pts
A concept test involves showing:
Group of answer choices
(a) An approved description of a product or service idea, called
a concept statement, to existing businesses of a similar product or
service to solicit their feedback.
(b) A preliminary description of a product or service idea,
called a concept statement, to industry experts and prospective
customers to solicit their feedback.
(c) A proven description of a product or service idea, called a
concept statement, to directors of business incubators to solicit
their feedback.
(d) An unproven description of a product or service idea, called
a concept statement, to undergraduate and graduate school of
business students to solicit their feedback.
Flag question: Question 14
Question 142 pts
Industry/target market feasibility is an assessment of the
overall appeal of the industry and market for the product or
service being proposed. Its three components are:
Group of answer choices
(a) Return on investment attractiveness, product/service
attractiveness, and market timeliness.
(b) Management team attractiveness, target market
attractiveness, and market timeliness.
(c) Financial projections attractiveness, target market
attractiveness, and market timeliness.
(d) Industry attractiveness, target market attractiveness, and
market timeliness.
Flag question: Question 15
Question 152 pts
The two components of organizational feasibility are management
prowess and (non-financial) resource sufficiency. Organizational
feasibility analysis is conducted to determine whether a proposed
business has:
Group of answer choices
(a) Sufficient financial expertise, organizational competence,
and resources to successfully launch its business.
(b) Sufficient operational expertise, people’s competence, and
resources to successfully launch its business.
(c) Sufficient management expertise, organizational competence,
and resources to successfully launch its business.
(d) Sufficient product or service development expertise,
managerial competence, and resources to successfully launch its
business.