Marketing research refer to systematic gathering, recording, and analysis of qualitative and quantitative data about iss

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Marketing research refer to systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behaviour. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes. Illustrate and describe 4 (FOUR) basic marketing research process with suitable example.