32 33 34 35 36 37 380 39 What are the social KPIs for adoption? Impressions, reach, cost-per-impression # of engagements
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32 33 34 35 36 37 380 39 What are the social KPIs for adoption? Impressions, reach, cost-per-impression # of engagements
32 33 34 35 36 37 380 39 What are the social KPIs for adoption? Impressions, reach, cost-per-impression # of engagements, types of engagements O Link clicks, cost-per-click Earned mentions, customer care (responses, times, qty) Earned impressions, reach, social UGC QUESTION 35 What are the business impacts for consideration? SOV, TOMA Visitors/traffic (online or offline) Conversions (purchases, leads, downloads, etc.) Sentiment and satisfaction Referrals, influencer activity, positive word of mouth
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