This assignment is designed to achieve Course Objective #2 and Module Objectives #1, 2. You are the merchandise manager

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This Assignment Is Designed To Achieve Course Objective 2 And Module Objectives 1 2 You Are The Merchandise Manager 1 (38.16 KiB) Viewed 21 times

This assignment is designed to achieve Course Objective #2 and Module Objectives #1, 2. You are the merchandise manager for a university bookstore. You want to study relationships between variables that could impact marketing decisions. You determine that a Chi-Square Test for Independence will be a useful analytical tool for your study. DIRECTIONS: • Write your survey questions: To collect data on two categorical variables, construct two questions that you would ask consumers of your bookstore The type of questions should create data that is CATEGORICAL in nature, and not numeric. The two questions will become the two variables in which you would conduct a Chi-Square Test for Independence • Construct a contingency table that you will use to store the results of the data collected (Utilize the Tables tool to create this table in your response box. Look for the table icon which is located on the far left of all icons at the top of your response box.) • What method of data collection will you utilize? In other words, how will you get consumers to answer these questions? Will this method create any possible survey error or collection bias? Refer back to Chapter 7 (Types of Survey Error) if you need a review on this. SUBMISSION INSTRUCTIONS: . You will post and discuss your answers by replying within this discussion board. • Post your initial response by midnight, Wednesday, May 4. • Then comment on the posts of TWO members on your team by midnight, Friday, May 6, For clarification of this discussion, I have posted an example. Use this example as a guide, but be creative and submit ORIGINAL Ideas.