Your current format yields a 10% response rate at a promotional cost of $1.25 per piece in the mail. The profit prior to
Posted: Wed May 11, 2022 3:20 pm
Your current format yields a 10% response rate at a promotional
cost of $1.25 per piece in the mail. The profit prior to
promotional cost per order is $25. There is a new format to test at
$2.50 per piece. What response do you need to achieve the same
profit?
13.0%
10.0%
17.0%
15.0%
cost of $1.25 per piece in the mail. The profit prior to
promotional cost per order is $25. There is a new format to test at
$2.50 per piece. What response do you need to achieve the same
profit?
13.0%
10.0%
17.0%
15.0%