Your current format yields a 10% response rate at a promotional
cost of $1.25 per piece in the mail. The profit prior to
promotional cost per order is $25. There is a new format to test at
$2.50 per piece. What response do you need to achieve the same
profit?
13.0%
10.0%
17.0%
15.0%
Your current format yields a 10% response rate at a promotional cost of $1.25 per piece in the mail. The profit prior to
-
answerhappygod
- Site Admin
- Posts: 899604
- Joined: Mon Aug 02, 2021 8:13 am
Your current format yields a 10% response rate at a promotional cost of $1.25 per piece in the mail. The profit prior to
Join a community of subject matter experts. Register for FREE to view solutions, replies, and use search function. Request answer by replying!