20 Advertising Readability Readability Levels Of Magazine Ads By F K Shuptrine And D D Mcvicker Is An Article 1 (41.29 KiB) Viewed 136 times
20 Advertising Readability Readability Levels Of Magazine Ads By F K Shuptrine And D D Mcvicker Is An Article 2 (41.29 KiB) Viewed 136 times
20 Advertising Readability Readability Levels Of Magazine Ads By F K Shuptrine And D D Mcvicker Is An Article 3 (16.21 KiB) Viewed 136 times
20. Advertising: Readability "Readability Levels of Magazine Ads," by F. K. Shuptrine and D. D. McVicker, is an article in the Journal of Advertising Research. (For more information, find the web site for DASL, the Carnegie Mellon University Data and Story Library. Look in Data Subjects under Consumer and then Magazine Ads Readability file.) The following is a list of the number of three-syllable (or longer) words in advertising copy of randomly selected magazine advertisements. 34 21 37 31 24 10 17 18 32 10 39 17 3 10 5 6 6 13 22 25 3 wa 5 2 9 0 4 29 26 5 5 24 15 3 8 16 9 10 3 12 10 10 10 11 12 13 1 9 43 13 14 32 24 15 Use eight classes.
12. Driving: Bad Habits Driving would be more pleasant if we didn't have to put up with the bad habits of other drivers. USA Today reported the results of a Valvoline Oil Company survey of 500 drivers, in which the drivers marked their complaints about other drivers. The top complaints turned out to be tail- gating, marked by 22% of the respondents, not using turn signals, marked by 19%; being cut off, marked by 16%; other drivers driving too slowly, marked by 11%, and other drivers being inconsiderate, marked by 8%. Make a Pareto chart showing percentage of drivers listing each stated complaint. Could this information as reported be put in a circle graph? Why or why not?
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