Objective: Drive online sales on their website KPI: Cost per Action Targeting: They let us know they want to reach consu

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Objective Drive Online Sales On Their Website Kpi Cost Per Action Targeting They Let Us Know They Want To Reach Consu 1 (156.08 KiB) Viewed 29 times

Objective: Drive online sales on their website KPI: Cost per Action Targeting: They let us know they want to reach consumers that already use collagen and are users of our competitor brands, rather than trying to reach brand new consumers. I think interest targeting makes the most sense here-targeting those interested in collagen products and our competitor brands (Vital Proteins, Garden of Life, Purely Inspired, Bulletproof, Trunature, Great Lake Gelatin, Super Collagen, Orgain, OxNutrition). Additionally, based on some of our consumer research, I think we can target Adults 25+ to start then as we go learn who is engaging with our ads, whether it is more female/male, older, younger etc. Geo: National Flighting: 12 months (Sept 2019-Aug 31 2020) Budget/Flighting: $220K total Sep-Nov: $60K Gross Dec-Jan: $50k Gross Feb-Aug: $110K Gross Some additional client questions: . Are there any measurement opportunities we should include? What creative would you recommend?