SPM 1022- Sports Marketing- Marketing Plan- Final Project Please use this outline for your marketing plan. As you will n

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SPM 1022- Sports Marketing- Marketing Plan- Final Project
Please use this outline for your marketing plan. As you will note,
all headings relate to
the chapter content we covered throughout the semester. When you
complete each section make
sure you provide details as to why you are choosing a certain way
of doing things. Do not just
list items. Incorporate the terminology you have learned throughout
the course and be as detailed
as possible.
MARKETING PLAN OUTLINE
I Name of your company and logo
II Nature of your business: including the type of products and
services your offer (do not just
list the products. Discuss why you are offering the products or
services)
III Target market and segmented markets your business is going
after (do not just list the
markets, but discuss why you believe these are the best markets for
your products and/or
services)
IV How do you intend to build Brand Equity
V Promotions and Paid Media Plan (Add actual promotions)
VI Public Relations Plan
VII Sponsorships and Corporate Partners (add why you chose those
partners)
VIII Social Media Plan (which platforms and why/how you would use
them)
IX Sales and Service
X Place- Distribution (How will you distribute your products to
your consumers)
XI Legal Aspects (intellectual property, trademarks,
copyrights)