First Launch Assignment Brief Brief EdTech brand offering courses across different verticals of learning to upskill on p

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First Launch Assignment Brief Brief Edtech Brand Offering Courses Across Different Verticals Of Learning To Upskill On P 1 (88.35 KiB) Viewed 23 times

First Launch Assignment Brief Brief EdTech brand offering courses across different verticals of learning to upskill on passion-based and professional aspects (acting, digital marketing, singing, Accounting & Finance, etc) Objective Launching the brand, and its offerings into the market through (digital) marketing channels. The goal is brand awareness and initial product sales. Brand Positioning The brand has to be positioned as a go-to name amongst the target market and the overall brand has to be positioned synonymous to the likes of MasterClass, Upgrad, etc Things to be considered • Target market • Competition Executional challenges (if any) Any other additional research (as required) . Deliverables Brand promotion campaign plan (doc/PPT) with the below: 1. One social media post concept and creative (for a single offering or the entire brand) 2. Digital launch campaign idea and execution plan (campaign theme, ad budgets, audience targeting, keywords, etc) 3. Research and notes DISCLAIMER 1. The entire brief is hypothetical and purely devised to test the marketing acumen and creativity of the candidate 2. All brand and product names mentioned in the brief are fictitious. Any resemblance to any brand or company, is purely coincidental. We are looking for your BIG IDEA for the brand and not any generic information about the product, market or competitors.