A broad differentiation strategy generally works best for a company in situations where buyer brand loyalty is low, buye

[answerhappygod]

A broad differentiation strategy generally works best for a
company in situations where
buyer brand loyalty is low, buyers prefer features and
attributes that are inexpensive to incorporate, buyers purchase the
product frequently, and most all rivals are eagerly pursuing a
broad differentiation strategy.
there are relatively few value drivers and new and improved
products are introduced only infrequently.
most rivals are pursuing a differentiation strategy and are
seeking to differentiate their products on the very same kinds of
features and attributes, such that competitors end up chasing much
the same buyers with much the same product offerings.
price competition is vigorous, most companies in the industry
spend heavily on advertising to promote their newly-introduced
products, and the brand loyalty of buyers is low.
buyer needs and uses of the product are diverse, there are many
ways to differentiate the product or service that have value to
buyers, and few rivals are pursuing a similar differentiation
approach.