Instructions The instructions given here supersede those in the course outline Each student will submit a Public Relatio

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Instructions The Instructions Given Here Supersede Those In The Course Outline Each Student Will Submit A Public Relatio 1 (171.33 KiB) Viewed 15 times

Instructions The instructions given here supersede those in the course outline Each student will submit a Public Relations Plan for a а library or archives institution of their choice (the instructors will provide students with a list of institutions from which they can choose). It is highly encouraged that the PR plans include the RACE model as well as a situation, SWOT and/or organisation analysis, audience analysis, goals and objectives, messages and/or themes, strategies and tactics (including evaluation measures), budget, and timelines. PR plans should be no more than 2 pages in length. They should be typed using Times New Roman 12 font size, must be double spaced, and have one-inch margins. PR plans will be graded based on students' demonstrated understanding and application of the RACE (research, actions, communication, evaluation) process and other theories and concepts discussed in class. PR plans will be submitted both electronically via Sakai Assignments and physically (submitted at the Department of Information Studies).