You are a CRM consultant. You advise companies on how they should initiate CRM strategies as well as what CRM tools migh

[answerhappygod]

You are a CRM consultant. You advise companies on how they
should initiate CRM strategies as well as what CRM tools might be
best for their company after they have adopted a CRM philosophy.
You have been contacted by a consumer electronics company. This
company is doing very well in their industry, emerging as the
industry leader in revenue. This company’s customers are also very
loyal as many, if not most, are repeat customers of the company’s
products. The company wants to capitalize on this loyalty by
purchasing a set of CRM tools. You have been asked to advise the
company as they make this purchase. What would be your first set of
recommendations?