Problem 1) Assume that you are hired in Jonas Blockchain that is a Blockchain startup company. Your manager planned to p

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Problem 1 Assume That You Are Hired In Jonas Blockchain That Is A Blockchain Startup Company Your Manager Planned To P 1 (111.72 KiB) Viewed 36 times

Problem 1) Assume that you are hired in Jonas Blockchain that is a Blockchain startup company. Your manager planned to promote company's newly created cryptocurrency in Massachusetts. There five major media outlets for this marketing promotion: Social Medias, TV shows, Newspapers, Radio, and Sport Sponsorship. The ads are intended to reach seven different cities of Worcester, Boston, Springfield, Lowell, Salem, Cambridge, and Pittsfield. The following table provides the number of previous exposures obtained in each of the cities in the media outlets. Exposure obtained by investing 1000$ in the inedia outlets in the cities Worcester Boston Springfield Lowell Salem Cambridge Pittsfield Social Medias 5,000 10,000 40,000 10,000 2,000 TV shows 5,000 25,000 5,000 8,000 Newspapers 25,000 8,000 5,000 Radio 10,000 5,000 5,000 Sport Sponsorship 8,000 5,000 10,000 10,000 4,000 The next table explain the minimum required exposures in each city. The last row shows the saturation cap. The company thinks exposure beyond this cap has no value. Exposure constraints in each city Boston Springfield Lowell Salem Worcester Cambridge Pittsfield Minimum required exposure 30,000 35,000 65,000 110,000 45,000 15,000 10,000 Saturation Cap 75,000 65,000 110,000 150,000 70,000 35,000 60,000 1-1) How much money should be spent in each media if you are limited to 15,000$ (50 points)? Salem Lowell Pittsfield Minute Northampton Nat'l Hist Park Tanglewood Worcester o Cambridge Springfield Old Sturbridge Village Six Flags Boston Plimouth Plantation New Bedford Nantucket Martha's Vineyard