Innovation Management Workshop II For the last 18 months, you and your partners have been making 10 to 20 corporate gift

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Innovation Management Workshop II
For the last 18 months, you and your partners have been making
10 to 20 corporate gift baskets per month as a side job and
successfully selling them. Your baskets have caught the eye of the
Executive Assistant to the President of a mid-sized local bank. The
Executive Assistant is asking you to prepare a proposal, including
anticipated start-up costs, for your team to ship 200 gift baskets
per month to various corporate clients from the bank. Your team may
now be ready to quit their jobs and concentrate on this business
full-time.
The Executive Assistant found some available time for the
president in 60 minutes, and you will have about 2-3 minutes to
pitch your proposal. The Executive Assistant needs you to cover
prices and cost of goods sold for the monthly order of 200 gift
baskets, and also cover details about the content and quality of
the contents of the basket. After understanding your start-up
costs, the bank is willing to provide a 100k line of credit at 5%
interest rate to help you meet the monthly order. You will need to
take this number into account in your proposal preparation.
Additional details: Use the rubric as you prepare the
proposal and pitch. Try to make your proposal more exciting by
incorporating concepts from the class: Any product/process and
incremental/radical innovation you can consider? Anything about
organizing your company or your team to be innovative?
Criteria
Score (1 to 5)
Team introduction (names and roles) is done properly
Voice and body language are suitable for a professional
presentation
Presentation conveys passion for business and excitement about
the opportunity
Slides provide graphic value to the details about the product
and the proposal
Prices and COGS are clearly explained
Summary price for the 200 monthly basket order is provided
Start-up costs are explained and the use of the 100k line of
credit is included.
The team justifies its ability to fulfill the monthly orders
successfully
The final ‘ask’ is effective, convincing, and persuasive