Read the case study and answer all the question that follow: HR management at Coca Cola: Performance Management and Inno

[answerhappygod]

Read the case study and answer all the question that
follow:
HR management at Coca Cola: Performance Management and
Innovation
Most global companies have understood the importance of Human
Resource management for acquiring success. Human resource
management has become central to excellent performance. The more
skilled and well managed a company’s staff is, the easier it is for
the company to achieve strong performance and productivity. It is
why the focus of businesses has remained on hiring only the best.
However, apart from hiring, it is also critical to manage them in a
way such that they can deliver with dedication.
Employee motivation and engagement have become critical to
organizational success. Human resources if managed well can be a
source of competitive advantage. Otherwise despite investing in all
the other aspects of business, a company can fail to be successful
and competitive. All the leading global companies have invested in
HR management to help employees deliver excellent performance. Coca
Cola is a leading beverage brand known for excellent human resource
management.
Creating an environment of learning and development:
There are a few things that are critical to motivating your staff.
Apart from good salaries and recognition, it is essential to
motivate them using other means too. The first thing is to create
an environment of trust and respect. Coca Cola has made it a
priority that its employees are treated with respect. The
organization provides them with a rewarding work life and helps
them develop. It has created an environment where its employees can
excel and develop better skills. The focus is on performance
improvement to help employees move continuously towards their
career goals.
A learning environment is just as essential for employee
development and motivation as good salary. Br providing employees
with a learning environment, Coca Cola ensures that they receive
continuous learning and find fast growth in their jobs. It ensures
that all the people who are working for it have the resources that
enable them to learn and build their careers. However, learning is
not possible without fun and Coca Cola ensures that its employees
get the necessary fun at work. Coca Cola is a great place to work
where people can achieve their dreams and full potential.
Training and education:
Coca Cola has focused on equipping its associates with knowledge
and skills they need to become achievers. It has showed its
commitment by providing its people at all levels with education and
development programs to enable their growth. It established its own
Coca Cola University (CCU) which provides various types of
courses through classrooms, e-learning, and field training that can
help its associates with personal and professional development
both. There are several areas or competencies that are included in
Coca Cola’s curriculum. “CCU’s learning portfolio focuses on
leadership; marketing; human rights; ethics and compliance;
diversity; sustainability; finance; and other competencies. We
offer thousands of courses to associates through CCU. In 2009, more
than 27,000 associates participated in 1,720 CCU classroom sessions
worldwide, and 39,100 associates participated in e-learning
courses”.
Another important step that Coca Cola has taken to encourage its
associates is to provide them with reimbursement to help them
pursue higher level education. Associates with graduate or
undergraduate level education are provided various levels of
reimbursement to receive higher education at accredited colleges
and institutions. Apart from it, the associates are allowed to
learn from other e-learning courses beyond the CCU. They can also
participate in external training programs and conferences that
improve their skills and abilities. For attracting and retaining
the best, Coca Cola has continued to invest in employee development
programs with “emphasis on employee development plans, internal
talent management, leadership development for managers and employee
performance management.
Employee engagement:
Employee engagement is an important factor behind employee
motivation. To ensure that employees do not feel left out or
frustrated companies use employee engagement programs to make them
feel valued and included. The success of Coca Cola also depends on
how committed and motivated its employees are. For this purpose,
the company has used several programs that keep the employees
engaged. In this regard it also holds regular dialogues with its
employees as well as organizes employee surveys and representative
groups.
It also measures employee engagement and their satisfaction with
their work lives regularly. Coca Cola uses employee exchange
programs. Employees of one nation are sent to another to learn and
derive cultural insights. Such programs can be key to employee
satisfaction. However, Coca Cola also employs other methods of
employee engagement and motivation. In Great Britain its employees
are provided with discounted gym memberships, free exercises
classes, free coca cola drinks and fruit, a restaurant that serves
healthy food options, flexible working schedule and other health
and personal welfare related benefits.
Payments and Rewards:
Payments and rewards have become increasingly important to keeping
the employees happy. It is crucial to pay the employees fairly if a
company wishes to attract and retain the best workers. Coca Cola
offers competitive pay and motivating benefits to its
employees. Its compensation packages and benefits compare with the
other best employers in the world. A number of elements are
considered to develop a satisfying package for its employees. Apart
from the financial compensation, pensions, healthcare and holidays
are also considered an important part of the employee compensation.
Coca Cola ensures that its reward programs are benchmarked
regularly against a group of peers that include key players in
local and global markets.
Performance management:
Performance management is also a key area requiring focus if a
company wants its employees to perform at their best. Discussions
and feedback play a key role in employee performance management and
ensure that the employees are aware of their performance goals and
that their personal and organizational goals are aligned.
Performance management also helps at identifying gaps in skills and
fill them with training. At Coca Cola the employees are encouraged
to seek training through its annual performance review system. The
performance review system of Coca Cola includes the mid-year and
year end career discussions between the associates and the
managers. It provides the associates with an opportunity to assess
their annual performance against the set goals and objectives.
These face to face discussions allow managers and associates to
discuss training and development. It also enables them to outline a
plan for training and enrichment. After that proper training is
provided to the associates based on the review. This system ensures
a regular cycle of discussions and feedback which recognizes any
kinds of gaps and enables their fulfilment.
Diversity and Inclusion:
Coca Cola is on a global diversity mission. It recognizes the
importance of diversity which is at the core of its business. In
its diversity mission it aims to mirror the rich diversity of the
global marketplace. Its global team is rich in diversity which is
made up of associates from diverse backgrounds that possess diverse
talents. Such kind of diversity fosters performance as people with
diverse talents generate diverse ideas. Several teams globally are
dedicated to strengthening the diversity practices at Coca Cola.
Diversity is not seen just as a philosophy but also as a core and
integral part of the organization’s identity. After all the long
term future of any global company depends on its ability to operate
in a multicultural world and embrace ideas from diverse
backgrounds.
However, apart from diversity, inclusion and employee empowerment
are valued at Coca Cola. Its associates are also a part of its
diversity program and participate in it through formal and informal
methods. Coca Cola remains committed to the creation of an
environment where every employee feels included and is provided an
equal chance of growth and development. Its employment policies
and practices are developed to ensure that employees have a
free and fair environment to work in. There are policies in place
that ensure non-discrimination as well as equal opportunity for
all. It ensures no discrimination on the basis of age, sex,
religion, place of origin or any other basis. To ensure that
employees can find an open environment to talk freely about
innovative ideas and can communicate openly on various
issues.
Source:
https://notesmatic.com/hr-management-at ... nnovation/
QUESTION 1 [15 MARKS]
“Most global companies have understood the importance of Human
Resource management for acquiring success. Human resource
management has become central to excellent performance. The more
skilled and well managed a company’s staff is, the easier it is for
the company to achieve strong performance and productivity.”
Provide a critical evaluation of the case study and discuss how the
HR practices at Coca Cola would contribute to high employee
performance and productivity.