. Discuss Oatly’s ‘Blue Ocean Strategy’ to disrupt the dairy industry. What were the key factors behind the creation of

[answerhappygod]

. Discuss Oatly’s ‘Blue Ocean Strategy’ to disrupt the dairy
industry. What were the key factors behind the creation of Oatly?
(1 mark) How did the company re-define the dairy industry and
emerge as a rising threat to existing players? (1 mark) What
measures can the company take to stay relevant in the dairy
industry? (1 mark)
To answer the questions, use published sources of information
such as books, academic journals, periodicals,
web resources and relevant databases.
§ What types of creative appeals does your brand use?
§ How effective are these appeals for achieving your brand’s
objectives?
(2 marks)