Step 1 which uses three phone brands to do this project: Apple Samsung and HuaweiStep 1 requires you to examine marketin

[answerhappygod]

Step 1 which uses three phone brands to do this project: Apple Samsung and HuaweiStep 1 requires you to examine marketing communications (e.g., advertisements, brandwebsites, SNS, etc.) for three brands that directly compete within a product category that vourteam is interested in. First, try to determine if there are consistent messages or strategiesacross each brand's marketing communications. If so, this may indicate attributes that areimportant to all consumers. Also look to see differences in what and how each brandcommunicates. These may be ways the brands try to differentiate themselves. Your goal here isto determine what must be communicated for marketing communications for a brand in thisproduct category and various ways in which brands can compete for consumers.Step 2Step 2 requires you to look at consumers to better understand their perceptions and beliefs. Youshould first pick one potential target market for your product. Then you need to find members ofthis target market and gather data from them using a survey, in-depth interview, or focus groupmethod. Your goal here is to find out what these consumers need and want and to developuseful insights about them. Specifically, you need to find out what consuming a brand in thisproduct category means to them. How do they make decisions about which brands topurchase? What is important to them in making a brand choice? How do they view some of thedifferent brands? How do they want marketers of a new brand in this product category tocommunicate with them?Step 3Step 3 asks you to put together all of the information you have gathered in the first two steps aswell as what you know about consumer behavior theories, principles, and concepts to launch anew brand in this product category and to create effective marketing communications strategiesto promote the new brand. Specifically, indicate how you would use traditional media advertising,digital advertising, SNS brand pages, influencer marketing, WOM, and other channels toeffectively attract consumers' attention and get them to learn about and consider your newbrand. Indicate also why you think these strategies would be good choices, using consumerbehavior theories, principles, and concepts learned in class.
Step 1 which uses three phone brands to do this project: Apple Samsung and Huawei
Step 1 requires you to examine marketing communications (e.g., advertisements, brand
websites, SNS, etc.) for three brands that directly compete within a product category that vour
team is interested in. First, try to determine if there are consistent messages or strategies
across each brand's marketing communications. If so, this may indicate attributes that are
important to all consumers. Also look to see differences in what and how each brand
communicates. These may be ways the brands try to differentiate themselves. Your goal here is
to determine what must be communicated for marketing communications for a brand in this
product category and various ways in which brands can compete for consumers.
Step 2
Step 2 requires you to look at consumers to better understand their perceptions and beliefs. You
should first pick one potential target market for your product. Then you need to find members of
this target market and gather data from them using a survey, in-depth interview, or focus group
method. Your goal here is to find out what these consumers need and want and to develop
useful insights about them. Specifically, you need to find out what consuming a brand in this
product category means to them. How do they make decisions about which brands to
purchase? What is important to them in making a brand choice? How do they view some of the
different brands? How do they want marketers of a new brand in this product category to
communicate with them?
Step 3
Step 3 asks you to put together all of the information you have gathered in the first two steps as
well as what you know about consumer behavior theories, principles, and concepts to launch a
new brand in this product category and to create effective marketing communications strategies
to promote the new brand. Specifically, indicate how you would use traditional media advertising,
digital advertising, SNS brand pages, influencer marketing, WOM, and other channels to
effectively attract consumers' attention and get them to learn about and consider your new
brand. Indicate also why you think these strategies would be good choices, using consumer
behavior theories, principles, and concepts learned in class.