Goal: Examine and critique a social media account of a business or not-for-profit organization specifically through the

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Goal Examine And Critique A Social Media Account Of A Business Or Not For Profit Organization Specifically Through The 1 (41.3 KiB) Viewed 41 times

Goal: Examine and critique a social media account of a business or not-for-profit organization specifically through the lens of their business communication strategies. Directions: Choose a company/organization with an established social media presence. Peruse the platform you are examining for the assignment, then answer the following questions: 1. Name the company/organization as well as the industry in which it operates-for example, McDonald's: fast food (if it operates in more than one industry, simply note the one you are discussing for this assignment), as well as which one of their social media platforms you are examining (i.e. Instagram, Facebook, Tik Tok, etc.) and how many "followers" they have. (1 pt) 2. Which stakeholders do they address in their social media posts (ex. customers, employees, investors, representatives of the environment, etc.)? Do they engage these stakeholders directly or indirectly (ex. do they answer comments, repost stakeholders' posts, etc.)? Give examples and be descriptive. (1 pt) 3. What mediums do they use to communicate (ex: text/written words, still photos, videos, memes, etc.) on this social media platform? Which of these do they utilize best in your opinion and why? (1 pt) 4. Do you think they communicate successfully using this particular medium? Why or why not? What can they do better? This is a conceptual question asking you to think and apply your knowledge- make it count! (2 pts)