Answer Happy

Organic Search
Paid Search
Direct
Display Ads
Referral
Social Media
Email
Sessions
2,129
1,430
141
2,238
4,140
792
1,613
Conversions
72
80
13
55
68
58
166
Total Revenue
$1,492.43
$5,181.94
$445.38
$2,204.44
$2,518.49
$1,377.44
$4,321.0
Rank order the channels in terms of marketing effort/investment
this site should make in each channel and provide a summary of your
rationale. Make sure to describe any relevant calculations you have
made to determine your answer. Note: this is worth 25 points so you
will need sufficient detail for full marks.
1. Consider the following data: Organic Paid Social Direct Referral Email Search Search Media Sessions 2,129 1,430 141 2,238 4,140 792 1,613 Conversions 72 80 13 55 68 58 166 Total $1,492.43 $5,181.94 $445.38 $2,204.44 $2,518.49 $1,377.44 $4,321.0 Revenue Rank order the channels in terms of marketing effort/investment this site should make in each channel and provide a summary of your rationale. Make sure to describe any relevant calculations you have made to determine your answer. Note: this is worth 25 points so you will need sufficient detail for full marks. Edit View Insert Format Tools Table 12pt Paragraph T² V ⠀ Display Ads | B I U A