Organic Search
Paid Search
Direct
Display Ads
Referral
Social Media
Email
Sessions
2,129
1,430
141
2,238
4,140
792
1,613
Conversions
72
80
13
55
68
58
166
Total Revenue
$1,492.43
$5,181.94
$445.38
$2,204.44
$2,518.49
$1,377.44
$4,321.0
Rank order the channels in terms of marketing effort/investment
this site should make in each channel and provide a summary of your
rationale. Make sure to describe any relevant calculations you have
made to determine your answer. Note: this is worth 25 points so you
will need sufficient detail for full marks.
Organic Search Paid Search Direct Display Ads Referral Social Media Email Sessions 2 129 1 430 141 2 238 4 140 792 1 613 1 (42.5 KiB) Viewed 37 times
1. Consider the following data: Organic Paid Social Direct Referral Email Search Search Media Sessions 2,129 1,430 141 2,238 4,140 792 1,613 Conversions 72 80 13 55 68 58 166 Total $1,492.43 $5,181.94 $445.38 $2,204.44 $2,518.49 $1,377.44 $4,321.0 Revenue Rank order the channels in terms of marketing effort/investment this site should make in each channel and provide a summary of your rationale. Make sure to describe any relevant calculations you have made to determine your answer. Note: this is worth 25 points so you will need sufficient detail for full marks. Edit View Insert Format Tools Table 12pt Paragraph T² V ⠀ Display Ads | B I U A
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