43. As a result of winning a state lottery, an Ohio group of consumers became wealthy and subsequently changed their lif

[answerhappygod]

43. As a result of winning a state lottery, an Ohio group of
consumers became wealthy and subsequently changed their lifestyles.
They were able to afford products, including luxury items, that
they could not previously afford. This scenario suggests that these
consumers have experienced this.
a. Upward social
comparison
b. Downward
social comparison
c. Upward social
mobility
d. Downward
social mobility
e. Nouveau
richness
44. Whereas the ________ focuses on fulfilling the needs of
target consumer markets more effectively than competitors, the
________ requires marketers to do that in a way that preserves and
enhances the well-being of consumers and society as a whole.
a. marketing
concept; societal marketing concept
b. consumer
marketing concept; societal marketing concept
c. production
concept; marketing concept
d. societal
marketing concept; marketing concept
e. product
concept; societal marketing concept
45. Which of the following statements regarding issues in
localization versus standardization of global marketing practices
is not true?
a. In many markets,
promotional appeals take into account cultural values, beliefs, and
customs.
b. Because of too
many language and linguistic differences, global marketers make
great efforts to retain original brand names and logos.
c. Laws are
different across cultures, and some laws will have an impact on
consumption behavior and marketing activities across cultures.
d. In some
cultures, some consumers have stronger preferences for local
brands.
e. Across cultures,
products are customized to take into account the way consumers
perceive and use a company’s products.
46. Which of the following is not a reflection of the impact of
popular culture on the marketing strategies of companies in the
United States?
a. Use of social
media influencers in marketing communications
b. Development
of new products to satisfy consumer demand
c. Use of
celebrity endorsers in advertising
d. Social
movements such as ‘Make-up free movement’ and ‘No-shave
November’
e. Online
distribution and ‘Buy online pick up in store’ policies