35. Social class stems from ________, which is the degree of
prestige the members of one social class have in comparison with
members of the other social classes.
a. religion
b. power
c. social
status
d. upward
mobility
e. education
36. When it comes to measuring social class, a ________ consists
of more than one demographic variable and combines several
socioeconomic factors to determine social-class standing.
a. subjective
measure
b. ladder of
social ranking
c. social
consciousness scale
d.
multi-variable index
e. socioeconomic
potpourri index
37. In the case of global marketing, a _____ refers to the
customization of both a company’s product and communications
program for each unique market.
a. global
marketing strategy
b.
dual-customization strategy
c. hybrid
marketing strategy
d.
pre-customization strategy
e. local
marketing strategy
38. A(n) ________ is manufactured, packaged, and positioned the
same way regardless of the country in which it is sold.
a. local
brand
b. world
brand
c. hybrid
brand
d. customized
brand
e.
intra-cultural brand
35. Social class stems from ________, which is the degree of prestige the members of one social class have in comparison
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answerhappygod
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35. Social class stems from ________, which is the degree of prestige the members of one social class have in comparison
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