19. When it comes to opinion leadership, this was a measure of how someone online influenced other consumers based on wh

[answerhappygod]

19. When it comes to opinion leadership, this was a measure of
how someone online influenced other consumers based on what this
person posted.
a. Q-score
b. Klout score
c. Socio-metric
measure
d. Key informant
response
e. Opinion
leadership index
20. When consumers in the USA celebrate the ritual of Halloween,
regardless of where they are in the USA, they put on costumes, get
into groups, and go door-to-door engaging in what is called
“trick-or-treat”-ing. At each door, they expect to receive candy.
This reflects specifically this characteristic of culture.
a. Culture is
passed down from generation to another.
b. Culture is
dynamic.
c. Culture is
shared.
d. Culture can
change.
e. Culture is
static.
21. Carla and John learned how to go about shopping for a new
car when their parents specifically sat them down and told them
what to look for at dealerships and how to negotiate the best
price. Based on the different kinds of cultural learning, this
constitutes ________.
a. formal
learning
b. media
learning
c. informal
learning
d. tutored
learning
e. technical
learning
22. When it comes to social class, which of the following
definitions is incorrect?
a. Social
stratification: Division of a society into different groups or
classes
b. Social mobility:
Upward or downward movement of people in social groups or
classes
c. Social
status: Purchase of goods and services to display one has new
wealth
d. Nouveau
riche: Someone who has newly-acquired wealth
e. Social
comparison: Assessment of one’s social standing against others’