15. Occupation, amount of income, and education are typical variables used as ________ measures of social class. a.

[answerhappygod]

15. Occupation, amount of income, and education are typical
variables used as ________ measures of social class.
a.
subjective
b.
consumption
c.
reputational
d. status
e. objective
16. When it comes to the study of subcultures, which of the
following is the odd one out?
a. Americans
b.
Midwesterners
c.
Southerners
d. East
Coasters
e. West
Coasters
17. When it comes to consumer rituals that take place in the
United States, which of the following would not be considered a
consumer ritual?
a. Breakfast
b. Going to the
movies
c. The Super
Bowl
d. The Macy’s
Thanksgiving Day Parade
e. All of the
above are consumer rituals that take place in the United
States.
18. Opinion leadership is the process by which one person
informally influences the consumption actions or attitudes of
others who may be opinion seekers or opinion recipients. Which of
the following statements about this process is FALSE?
a. The opinion
leader is not necessarily an opinion leader in all product
categories.
b. Opinion leaders
are seen to be credible because they are independent sources of
information about a brand.
c. Providing one’s
opinions to others through social media is not a form of opinion
leadership, as opinion leadership has to be personal.
d. Opinion
leadership can be measured by a key informant method.
e. Opinion
leaders provide both good and bad information about products.