11. A current ad for Campbell’s Soups uses the slogan “Made for real, real life” and tells consumers: “…one pan, less th

[answerhappygod]

11. A current ad for Campbell’s Soups uses the slogan “Made for
real, real life” and tells consumers: “…one pan, less than 30
minutes. Because if they aren’t gonna eat, at least you didn’t
spend too much time making it.” This is an appeal to which American
core value?
a.
materialism
b.
humanitarianism
c. freedom
d.
individualism
e. efficiency
and practicality
12. A group of consumers purchase a number of luxury products,
including yachts, and join a country club in the city where they
live. The consumers hope to improve perceptions of their social
standing. This scenario illustrates this social class
phenomenon.
a. upward social
comparison
b. status
consumption
c. downward
social comparison
d. social
stratification
e. inconspicuous
consumption
13. Which of the following statements about subcultures is not
true?
a. Subcultures
are dynamic.
b. Membership in
each subculture will provide its own set of beliefs, values and
attitudes.
c. Subcultures
are of interest to marketers only if they represent a desirable
market.
d. Subcultures
exist only in certain cultures.
e. Consumers can
belong to a number of different subcultures.
14. The depiction of women and members of different racial and
ethnic groups in advertising in the United States has changed over
recent decades. For example, ads over recent decades show changing
roles and functions of these consumers. Based on this information,
this is a reflection of this characteristic of culture.
a. Culture is
persistent.
b. Culture is
learned.
c. Culture is
dynamic.
d. Culture’s
impact is often invisible.
e. Culture is a
guide for social behavior.