Hi, I need help with these questions. Thank you so much. 1) What are the major two approaches of positioning a brand? Pl

[answerhappygod]

Hi, I need help with these questions. Thank you so much.
1) What are the major two approaches of positioning a brand?
Please describe each and provide one example for each.
2) Please solve the following problem:
Imagine you are planning on opening a food truck in the
university city area of Philadelphia. You know the average
expenditure on food truck foods by people in this trade area at
this time is $500 per person per year.
You presented this venture concept to 100 potential customers
and asked how likely it was that they would buy food from your food
truck. 25% said that they were likely or very likely to do so. You
also know the trade area for your store has 5,000 people.
What is your market estimate for this food truck?