THE FUTURE OF BUSINESS: OMO Case Study Unilever has, from its origins, been a purpose-driven company. Today our purpose

[answerhappygod]

THE FUTURE OF BUSINESS: OMO Case Study
Unilever has, from its origins, been a purpose-driven company.
Today our purpose is simple but clear- to
make sustainable living commonplace.
We are living in a world where temperatures are rising, water
shortages are more frequent, food supplies are
increasingly scarce and the gap between rich and poor increasing.
Populations are growing fast, making
basic hygiene and sanitation even more of a challenge. At Unilever
we can see how people from all over the
world are already affected by these changes. And the changes will
pose new challenges for us too, as
commodity costs fluctuate, markets become unstable and raw
materials harder to source.
We believe that business must be part of the solution. But to be
so, business will have to change; there is not
'business as usual anymore'. Sustainable, equitable growth is the
only acceptable business model. Our vision
is to grow our business, whilst reducing our environmental
footprint and increasing our positive social
impact.
In 2010 we launched the Unilever Sustainable Living Plan, which is
our blueprint for sustainable business. We
will achieve our vision through our Plan, which is helping us to
decouple our growth from our environmental
impact while increasing our positive social impact, driving
profitable growth for our brands, saving costs and
fueling innovation.
The Plan sets stretching targets across our business and our full
product /ifecycle, including how we source
raw materials through to how consumers use our brands. The scale of
our ambition means that we are
finding new ways to partner with others in business, government and
society to achieve change.
BACKGROUND TO OMO:
OMO is the Number 1 most trusted laundry detergent brand in
Australia (Readers Digest 2019) with 24.1%
market share, and the number 1 brand recommended by leading washing
machine manufacturers. OMO
was first registered in the United Kingdom in 1908, which makes it
one of the oldest laundry powder brands
in the world. Nowadays, OMO is used by more than 8M Australian
households each year. OMO is currently
distributed throughout Woolworths, Coles and IGA stores.
FUN FACTS ABOUT THE FABRIC CLEANING CATEGORY: • In Australia Total
Fabric Cleaning has 86.5% penetration.• Penetration varies across
different formats: powder (48.1%), liquids (54.1%) and capsules
(6%).• 9 out of 10 households in Australia buy fabric cleaning
products.• The average household purchases from the laundry
category 4.7 times a year, spending $40.1 dollars
on average a year.
• 63% of the shoppers are women and have the primary role of being
responsible for doing the
laundry at home.• Families are the largest growing segment, making
up 37% of the fabric cleaning spend.
OMO'S COMMITMENT:
OMO has always been committed to delivering the very best in stain
removal and laundry care innovation.
Globally, hundreds of scientists are working on our laundry
detergent formulations. These formulations are
designed to provide our consumers with outstanding stain removal
and clothes care. Whatever OMO
product you choose you can trust OMO to help you make the job
easier.
We decide of making use of paper bags for sustainability
and cost-cutting
Please provide background research on omo for the
introduction slide of my assignment?