Create a short company profile of a fictional (start-up) company where you are working as a Social Media Marketing Manag

[answerhappygod]

Create a short company profile of a fictional (start-up) company
where you are working as a Social Media Marketing Manager.
2000 words
The Criteria for Your Assessment:
1. Short description of the company profile, including: - Where
is the company located? - What is the company’s image / how does
the company see itself (i.e., traditional, conservative, hip,
trendy, etc.)? - Products/ Services that the company offers - Price
range of the offered products/ services - Focus markets /regions -
General target audience description (segmentation) with the most
important factorsof demographics, psychographics, behavioral and
geographic regions.
2. Definition of social media goals and KPIs - What are your
defined social media goals? - What do you want to achieve with your
social media presence? - What are the KPI’s you defined to measure
the success of your social media activities?
3. Audience analytics (Targeting) - Define and work out two
(social media) personas from your target audience and present them
in detail.
4. Social Media Marketing Plan - Which social media channels
will you focus on? (i.e. Facebook, Instagram, LinkedIn, Twitter,
etc.) Your decision must be based on the respective target audience
analytics from existing statistics found on the Internet or
provided during the course. - Posting strategy: what do you post,
how, and where? Are you automating your process? - What are the
best times and why?
5. Social Media Content Plan - Provide an exemplary content plan
for your social media channels for two weeks - What tools do you
choose for the automation of your posts?
6. Social Media Example posts - Create one exemplary post per
persona (two posts in total) - The posts should include an
exemplary text that explains how you address your target audience
and one type of illustration (picture, video, gif, etc.) that fits
the text - The two social media posts should be from different
channels (not both for Facebook)