please do not copy and paste! use southwestern airlines data only.

Post by **answerhappygod** » Wed May 04, 2022 7:57 am

: Please Do Not Copy And Paste Use Southwestern Airlines Data Only 1 (31.09 KiB) Viewed 40 times

: Please Do Not Copy And Paste Use Southwestern Airlines Data Only 2 (55.85 KiB) Viewed 40 times

B Concept to research Growth/Recession C Trend / Issue Economy in US growing 3.2% Yield Curve inverted Economy in EU growing 1.2% Environemtnal Industry Analysis Framework D E Impact for Corporation Impact for Business Unit 26% sales in US Possible recession Opportunity to raise capital Opportunity to refi balance sheet 73% of op unit sales in US 90% business into telcom Capital costs lower Why exactly Does Com General prospects strong Inflation possible Watch transportation costs telcom down 36% in 07-09 Float bonds prep for takeover Capital intensive industry Competitors may be able to di
Perform an external environmental scan and Industry environmental analysis on this publicly traded company from the perspective of a business unit. Begin your analysis with the seven segments of the general environment (Figure 2.1) and the five forces of competition model (Figure 2.2) as presented in the text, and then complete a detailed outline of the meaningful trends, issues, and factors that mpact or are likely to impact the overall competitive landscape for your company in the future. The purpose of this multilevel analytical approach is to break down macro trends and issues until you identify how exactly they affect your company and business unit. This analysis will require significant research. Although the framework suggested is structured, this assignment is not intended to be a inear exercise. Be creative in your research-the entire idea of strategy lies in having information or insight that your competition may hot have, so this assignment may require a little digging. Tables C-2 and C-3 in the textbook indicate where each of the listed companies are mentioned within the text, but these references will only serve as a starting place. You may want to look for standardized SEC corporate fillings and industry analyses through the GCU library, or you could also begin your research by consulting online NAICS databases, SEC filing databases (such as EDGAR), or sources like business and Industry periodicals. The format of your analysis is limited only by your own creativity, though the Environmental and Industry Analysis Framework resource may be referenced as one method of organizing your research. While you may choose to use an Excel spreadsheet to show your thought process and research, it is not required, and the attached framework is intended to serve as an example rather than a template, However, you choose to present your material, your analysis should include the following components: 1. Sectors of the external environment and the five forces of competition. 2. Concepts to research in each category. (Note: This list is intended to be used as a springboard and should not be considered exhaustive in any individual case.) 3. Macro trends related to the issues noted in section B. (Note: There may be more than one trend or issue identified for each section. B concept) 4. Impact of the trends and issues identified in section C on your corporation. 5. Impact of the trends and issues identified in section D on your operating business unit.