Answer all questions below: 1. Identify innovation strategic moves and competitive positioning open to Colgate-palmolive

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Answer all questions below:
1. Identify innovation strategic moves and competitive positioning open to Colgate-palmolive Company and propose how it can ensure sustained competitive advantage? ( 30 marks)
2. Determine what type of innovation and value-creation Colgate-palmolive company is capable of undertaking. Explain fully. ( 30 marks)
3. How can Colgate-palmolive company proceed to deliver on the value proposition in the market place by:
A) Identifying the required value-added competencies. ( 20 marks)
B) proposing how it should configure these competencies in its capital base. ( 20 marks)
c) proposing how it should align and leverage these value-added competencies to achieve its innovation strategy and goals. ( 20 marks)
D) Identify relevant internal Organisational arrangements and suggest how these should be addressed to sustain innovation and value-creation. ( 20 marks)