An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most imp

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answerhappygod
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An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most imp

Post by answerhappygod »

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

A. The bids of the next closest competitor
B. The profit derived from a paid click
C. The cost of the bid
D. The quality Score of the keyword
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