Ben has reviewed surveys from a selected pool of potential site visitors. What should he do first with this valuable inf

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Ben has reviewed surveys from a selected pool of potential site visitors. What should he do first with this valuable information?

A. Design navigation schemes to direct visitors to promotional pages.
B. Populate a database with information about prospective customers for a targeted e-mail campaign.
C. Create a set of user behavior scenarios to use in a "bottom-up" approach to site design.
D. Establish a page layout template that enables visitors to easily scan for content that interests them.