Potential entrants are more likely to be deterred from actually
entering an industry when
When the companies within the industry are complacent
When the companies within the industry have similar cost
positions and no player has a significant cost advantage
When companies within the industry generate economies of
scale
Buyer switching costs are moderately low because of strong
product differentiation among incumbent firms
Potential entrants are more likely to be deterred from actually entering an industry when When the companies within the
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Potential entrants are more likely to be deterred from actually entering an industry when When the companies within the
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