Search the web for a topical article reporting how a company is using CRM to: (Choose one) • Increase customer relations
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Search the web for a topical article reporting how a company is using CRM to: (Choose one) • Increase customer relations
Search the web for a topical article reporting how a company is using CRM to: (Choose one) • Increase customer relationships • Reduce customer churn • Develop new products or services • Adjust business strategy Briefly summarize the article. Explain the key data collected and the entry points the CRM monitors. Comment on the transparency of the data collection (e.g. - how much of the information does the actual customer realize they are sharing). Do you have any ethical concerns with the noted CRM?
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