BUSINESS MANAGEMENT 2: ASSIGNMENT 1 [100] READ THE EXCERPT BELOW AND ANSWER THE QUESTIONS THAT FOLLOW: BMW AND EMPLOYEE

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BUSINESS MANAGEMENT 2: ASSIGNMENT 1 [100]
READ THE EXCERPT BELOW AND ANSWER THE QUESTIONS THAT FOLLOW: BMW
AND EMPLOYEE DIVERSITY
The BMW Group sees diversity as a strength and this factor in
its workforce is one of the keys to its corporate success. The BMW
Group believes that diversity fosters innovation and therefore also
boosts competitiveness. A deeper understanding of the needs of
customers around the world is just one example. In recent years,
the BMW Group’s diversity concept has continued to broaden the
eclectic nature of its workforce in terms of gender, cultural
background, age and experience. For this reason, the Board of
Management not only approved the Group’s existing diversity
concept, but broadened it during the year under report. PROMOTING
DIVERSITY AT ALL LEVELS The BMW Group places great emphasis on an
unprejudiced, appreciative and inclusive working environment for
all its employees. To underline its conviction, in 2020 the BMW
Group continued expanding the diversity concept with the existing
dimensions of gender, cultural background, age and experience to
include sexual orientation and identity as well as disability. The
BMW Group promotes a culture that sees strength in diversity and
difference as a valued asset. It seeks to raise awareness of
diversity issues among its employees and managers by means of
training, presentations and dialogue formats and also promotes
diversity and equal opportunity via its recruiting and personnel
development measures. During the year under report, the BMW Group
again organised an international Diversity Week with the aim of
raising awareness of every dimension of diversity within the
company and exerting a positive influence on its corporate culture.
However, the programme was conducted exclusively online due to the
coronavirus pandemic. The Diversity Week and the simultaneously run
global diversity awareness campaign were transmitted in a variety
of digital formats and reached an approximate total of 92,000 BMW
Group employees online. The equal treatment of all employees is a
fundamental principle firmly enshrined in Group policy. The BMW
Group Code of Conduct and the BMW Group Code of Human Rights and
Working Conditions rigorously address discrimination of all kinds.
Employees are asked to contact their managers, the relevant
specialised units, the personnel department or the Works Council if
they have any pertinent concerns. The BMW Group SpeakUP Line is a
telephone service available in over 30 languages that gives
employees worldwide the opportunity to report possible violations
both anonymously and confidentially.
SOURCE: BMW GROUP REPORT 2020 N.B. Students are required to
conduct their own online desktop research in order to complete
assignment questions.
QUESTION TWO [25]
Critically discuss the various diversity related challenges that
BMW Group may encounter