Step 1: Select a publicly traded firm, preferably one that has been in existence for a few decades. A comprehensive list

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Step 1: Select a publicly traded firm, preferably one that has
been in existence for a few decades. A comprehensive listing of all
U.S. publicly traded firms may be found at the Investor Guide
website (http://www.investorguide.com/stock-list.php). You
will also find links to each firm's homepage and other financial
data.
Step 2. Conduct research on the firm to identify common linkages
between its operating units. Be prepared to answer the following
questions:
• How has the firm's corporate-level strategy evolved over
time?
• What is the current corporate-level strategy and what links, if
any, exist between operating units?
• Critique the current corporate-level strategy (e.g., too much
diversification, too little, just right, and why).