QUESTION 1 (27 MARKS) Define “concept” in business research.

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QUESTION 1 (27 MARKS)
Define “concept” in business research.



(2 marks)
How do we measure
concept?
(3 marks)
Discuss between validity and
reliability
(4 marks)
State the difference between applied and basic
research.
(4 marks)
Why is problem definition stage probably the most
important stage in the research process?
(5 marks)
What is a research proposal and what does it tells
us?
(4 marks)
List the steps involved in structuring a research
proposal
(5 marks)
QUESTION 2 (12 MARKS)
Explain the methods of data collection
(4 marks)
Describe the questionnaire method in
details
(4 marks)
Explain the salient features of a good
questionnaire.
marks)